Profit-driven-design creates products whose sole purpose is to generate benefits for the owners of a production machine; in this case the object substitutes a simple gesture, to open a bottle, with a powered by a battery push of a button.

I can imagine particular scenarios where this object is useful, for example, people with motor problems in their hands, but it is clear to me that it is better to redesign the cap of existing mouthwasher bottles than to create a completely new production machine that extracts natural and human resources to create a completely new piece of plastic shit polluting the oceans.

Let's be honest, there are no design solutions to laziness and consumerism.

• The Temu and Shein problem 2025
• The elf problem 2024
• Useless Objects 2020 - ongoing